Invoice Home
Website content writing for an online billing and invoicing product.
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Invoice Home wanted to rebrand its website and needed to recreate existing pages and design a new page about the company for SEO purposes.
Create an About Us page
Invoice Home didn’t have an About Us page and their support team frequently received emails asking “Who are you!?”. As a marketer, I knew the importance of having an About Us page to inform readers about the company and put a face to the brand. I also knew this page was important for SEO and improving business credibility and reputation. The company also had a goal of getting a Wikipedia page, so adding this page was a no-brainer.
Challenge
Help people get to know Invoice Home and put a face to the brand/company. Convince the CEO and CTO of this page’s importance.
Solution
Write and design an About Us page that informs the reader about Invoice Home.
How I helped
Researched About Us page best practices and trends
Developed all copy for this page and designed the layout
Created a mockup to present and discuss with the marketing team and CEO
Collaborated with our UX/UI designer to refine page layout and content fit
Created a testimonials layout and section for the page
Results
Approved by marketing, CEO, and CTO
Waiting to be implemented by the development team
My role
lead writer, designer, marketer
Update the Features Page
Invoice Home wanted to reimagine its features page for the website’s relaunch and needed new content for this page. They also wanted to infuse their brand colors and personality a bit more with copy that was more playful.
Before
Challenge
Help consolidate the large list of features so it would be more reader-friendly.
Solution
Write the features page in a different way and provide an alternative visual layout.
After
How I helped
Researched best practices for Features pages
Wrote new copy for this page and designed the layout
Collaborated with the marketing team to determine which features they wanted to include so we could consolidate the content
Presented and discussed with the marketing team and CEO
Results
Approved by marketing and CEO
Waiting to be implemented by the development team
My role
lead writer, designer, marketer