Invoice Home
Article content writing and PR for a strategic brand awareness campaign.
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Invoice Home needed a press kit for media outreach to help the company get reputable PR.
Press Kit
I started a 12-month strategic brand awareness campaign for Invoice Home where PR played a key part. We needed a press kit for media outreach to help journalists and content creators quickly learn about the company so they could focus on telling a compelling story.
Published Articles
Part of the strategic brand awareness campaign for Invoice Home included getting reputable articles published about Invoice Home and its co-founders.
Insights Success
Context
Insights Success featured Invoice Home as the cover story for their May 2022 issue.
The fix
An article that introduced Invoice Home to the Insights Success community of ‘C’ level professionals and managers of organizations. The goal was to highlight Invoice Home’s co-founders’ innovative style in the billing and invoicing industry and the ways they deliver an effective SaaS product.
How I helped
Worked with the Insights Success team to create the article and met their 2-week deadline.
I wrote all responses to the article’s questions.
Worked with the Invoice Home CEO to ensure I kept the responses in his voice and style and maintained Invoice Home’s messaging.
Process
Coordinate with the Insights Success team > Drafted responses to the articles questions > Discussed with CEO > Asked marketing team for feedback > Sent final version to Insights Success
Results
Increased traffic and visitors to the website.
Added to the digital footprint of the company’s co-founders which was one of the main goals.
Received requests to feature Invoice Home or the company founders in new articles from other organizations
Received invitation for the CEO to join Fast Company’s “Executive Board Community” to publish thought leadership articles (images shown below)
My Role
Lead writer, PR coordinator, marketer
PR Progress
Another part of Invoice Home’s brand awareness campaign included securing strategic partnerships for reputable PR.
Fast Company invitation
Fast Company invited Invoice Home’s CEO to join their “Executive Board” community to publish thought leadership articles.
This opportunity helped with my goal of securing reputable PR and articles for the company’s brand awareness campaign. It also helped supply Google's Knowledge Graph with more information about Invoice Home with the end goal of obtaining a Wikipedia page for the company.
This task also taught me the importance of technical SEO. I researched schema for a corporation and wrote the content for the structured data in JSON-LD format with relevant business information about the company, which was later implemented on the company's website by my developer colleague.
What is Fast Company?
“Fast Company is the world’s leading business media brand, with an editorial focus on innovation in technology, leadership, world-changing ideas, creativity, and design. Written for and about the most progressive business leaders, Fast Company inspires readers to think expansively, lead with purpose, embrace change, and shape the future of business.”