aloha, i
’m ilsa 🌸
Born in mystical Peru and raised in sunny Southern California, I recently moved from the fairytale-esque Czech Republic to the bicycle paradise of the Netherlands. With a love for places less traveled, I’m endlessly in awe of this spinning marble we call home.
🌍✨
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the nitty-gritty
I’m a UX content designer and strategist with a background in
marketing and design. I help clients find their voice, build their brand,
and create people-friendly experiences, both online and off.
worklife affinities
What I enjoy while on the clock…
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I use copywriting methods and UX content design principles to create engaging content that gets you seen and meets users wherever they are in their journey.
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I write for all aspects of the customer journey. From top-of-the-funnel marketing to new user onboarding, ongoing engagement on social media, user support, and much more.
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I’m a voracious notetaker and philomath (a lover of learning) who can easily fall into ‘Alice in Wonderland’ rabbit holes of research and use it to create better copy and content design.
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Two heads are better than one - and definitely better than none. While I’m more of an introvert, I believe collaboration and testing are key to making better content.
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I use research and creativity to design brand name ideas, taglines, personalities, and content style guides that align with business objectives and speak to target audiences.
art by charactervectorart
playtime catnip
What I enjoy when off the clock…
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As an indigenous person from Peru, I have a loving connection with Pachamama (i.e. Mother Earth). You’ll often find me exploring her beautiful oceans, mountains, deserts, and rainforests.
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I also love connecting with people and think learning languages is an amazing way to do this. I’m currently studying French, Czech, and Spanish, and am always speaking human. I also enjoy watercolor, graphic design, spirituality, and mysticism.
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Shifting my energy is important to my creative process and you’ll always find me hiking, dancing, being a gym rat in HIIT classes, playing basketball, and surfing.
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We have house plants and grow balcony veggies that last us for the summer. Outside of greenery and veggies, I’m focused on growing my content design business and my dog Roosevelt's brand.
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In times like these, we can’t afford to be silent. As an American expat, I use my voice to push back against the grift, lies, and cruelty this administration is inflicting at home and abroad. That’s why I’m an active volunteer with the Global Women’s Caucus (Democrats Abroad) and the newly formed Indivisible Netherlands.
a smattering of my life by @el_gardnergallagher