Aloha,

I’m Ilsa🌺

Born in mystical Peru and raised in sunny Southern California, I’m now living in the fairytale-esque Czech Republic and endlessly in awe of this majestic spinning marble we call home🌍✨

 

 The Nitty-Gritty

I'm an SEO/UX writer and content marketer specializing in copywriting and using research to design actionable content that creates better user experiences. I also have a background working in executive business administration and management. As of June 2022, I became an MBA graduate (yay!) and just started my new freelance venture, HotXopi.


Worklife Affinities

What I enjoy while on the clock…

  • I use SEO copywriting principles and UX writing methods to design engaging content that gets you seen and meets users where they are in their journey.

  • I write for all aspects of the customer journey and user experience. From top-of-the-funnel marketing to new user onboarding, ongoing engagement, and user support.

  • I’m a voracious notetaker and philomath (a lover of learning) who can easily fall into ‘Alice in Wonderland’ rabbit holes of research and use it to create better SEO copy and UX.

  • Two heads are better than one - and definitely better than none. While I’m more of an introvert, I believe collaboration and testing are key to making better content.

  • I use research and creativity to design brand name ideas, taglines, personalities, and content style guides that align with your business strategy and target audience.

 

Playtime Catnip

What I enjoy when off the clock…

  • As an indigenous person from Peru, I have a loving connection with Pachamama (i.e. Mother Earth). You’ll often find me exploring her beautiful oceans, mountains, deserts, and rainforests.

  • I also love connecting with people and think learning languages is an amazing way to do this. I’m currently studying French, Czech, and Spanish, and am always speaking human. I also enjoy watercolor, graphic design, spirituality, and mysticism.

  • Shifting my energy is important to my creative process and you’ll always find me hiking, dancing, being a gym rat in HIIT classes, playing basketball, and surfing.

  • We have house plants and grow balcony veggies that last us for the summer. Outside of greenery and veggies, I’m focused on growing my copywriting business and my dog Roosevelt's brand.

 
 

A smattering of my life by @el_gardnergallagher


 Let’s Talk Shop

First off, if you made it here, whoa! Thank you for reading 💖and for your interest.

Contact me if you’d like to work on your next project together.