The Nitty-Gritty

Worklife Affinities

I use SEO copywriting principles and UX writing methods to design engaging content that gets you seen and meets users where they are in their journey.
I write for all aspects of the customer journey and user experience. From top-of-the-funnel marketing to new user onboarding, ongoing engagement, and user support.
I’m a voracious notetaker and philomath (a lover of learning) who can easily fall into ‘Alice in Wonderland’ rabbit holes of research and use it to create better SEO copy and UX.
Two heads are better than one - and definitely better than none. While I’m more of an introvert, I believe collaboration and testing are key to making better content.
I use research and creativity to design brand name ideas, taglines, personalities, and content style guides that align with your business strategy and target audience.

As an indigenous person from Peru, I have a loving connection with Pachamama (i.e. Mother Earth). You’ll often find me exploring her beautiful oceans, mountains, deserts, and rainforests.
I also love connecting with people and think learning languages is an amazing way to do this. I’m currently studying French, Czech, and Spanish, and am always speaking human. I also enjoy watercolor, graphic design, spirituality, and mysticism.
Shifting my energy is important to my creative process and you’ll always find me hiking, dancing, being a gym rat in HIIT classes, playing basketball, and surfing.
We have house plants and grow balcony veggies that last us for the summer. Outside of greenery and veggies, I’m focused on growing my copywriting business and my dog Roosevelt's brand.