@roosevelt.the.cocker
Instagram copywriting and content creation for my dog Roosevelt.
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I started Roosevelt’s Instagram a year ago because I had hundreds of photos of him just sitting on my phone. Somewhat unexpectedly, his account quickly gained followers, and he’s recently become a brand ambassador for a couple of companies.
Below you will find several of his Instagram posts and a few copywriting and content creation takeaways for Instagram.
Instagram: Content Creation Keynotes
Tailor Roosevelt’s brand tone for a niche audience of dog owners and pet/animal lovers.
Write fun and engaging content from the perspective of a rambunctious English Cocker Spaniel.
Involve readers in the conversation and encourage audience participation in stories and reels.
Always be playful/kind and respond to all comments thoughtfully.
Mind the caption length, pair visuals with relevant copy, and add a location for more visibility.
Utilize emojis/hashtags wisely based on your brand’s personality and style.
Strike a balance between lengthy and brief copy based on your target audience’s behavior.
Use social listening to identify new niche insights that help determine what type of copy works best for current and new followers.